Puma twins

PumaA visit to another country triggers your senses. In case of trademark attorneys addicted to trademarks, the trademark senses. Visiting a mall or market gives a beautiful insight into the trademarks of that country.

MarkMatters was in Panama (which we can very much recommend) and we noticed a trademark twin: Puma.

Puma is of course a well known sport brand. But in Panama you also go to Puma to buy fuel as Puma tank stations are scattered around the highways. The logo is, of course, also a Puma, a jumping one like the one of the sporting brand.  Confused? No. But these trademark twins are just a nice symbol of the limits of trademarks, even well known identical trademarks can live peacefully together.

Arnaud Bos

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