We, trademark attorneys, are in the business of protecting brands. Against confusion and against counterfeit. Wherever there is money to be made, the market is subject to counterfeit.
There are counterfeit clothing and bags of course, but also counterfeit cigarettes, counterfeit medicines, counterfeit tyres, counterfeit crop seed, you name it.
One area where counterfeits are well represented, is the perfume area. The big brand perfumes are expensive, so cheap knock-offs are out there. Many of them.
We stumbled upon a great perfume brand. In 2012 Maison Marginal introduced a line of perfumes. Each fragrance recreates moments and olfactive memories, triggering images that echo the collective unconscious as well as our own personal history.
The name: Replica. Very original and not ‘fake’ at all though. We just love that! But maybe that’s just a trademark attorney’s thingy…