RIP: Trademarks

There are product names that you use every day. But did you know that a lot of product names used to be registered trademarks? It may sound like a compliment when the public uses your trademark as a generic name, but beware: when your trademark becomes the product’s generic name, you will lose all exclusive right to your mark. Hereunder a list of names that used to be legally protected trademarks:

 

 

 

 

  • Dry ice – originally a registered trademark of Dry Ice Corporation of America
  • Thermos – originally a registered trademark of Thermos GmbH
  • Trampoline – originally a registered trademark of George Nissen
  • Windbreaker – originally a registered trademark of John Rissman & Sons
  • Zipper – originally a registered trademark of B.F. Goodrich
  • Moonboots – originally a registered trademark of Technica
  • Jetski – originally a registered trademark of Kawasaki
  • Escalator – originally a registered trademark of Otis Elevator Company
  • Butterscotch – originally a registered trademark of Parkinson’s
  • Heroin – originally a registered trademark of Bayer AG
  • Plexiglas –  originally a registered trademark of Altuglas International
  • Petrol – originally a registered trademark of Carless, Capel and Leonard
  • Videotape – originally a registered trademark of Ampex Corporation
  • Hula Hoop – originally a registered trademark of Wham-O
  • Lava lamp – originally a registered trademark of Mathmos
  • Ping Pong – originally a registered trademark of Parker Brothers

 

Erwin Hauër

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