The Duke and Duchess of Cambridge – or as we know them: William and Kate – have secretly set up firms to protect their ‘brand’ and intellectual property rights. This will enable them to sell officially-endorsed products and take action against anyone selling items that could harm their image.
Such actions are often associated with celebrities such as David and Victoria Beckham, of Jay-Z and Beyonce, but now also the these British royalties.
Kate’s firm is called CE Strathearn, derived from her names Catherine and Elizabeth and het title: the Countess of Strathearn.
William’s is APL Anglesey – after his middle names Arthur Philip Louis and the Welsh island where Kate and he lived after they married.
Kensington Palace stressed that the firms would not be ‘regular trading arms’ and were likely to remain dormant for the foreseeable future, but admitted they could not rule out them being used for commercial purposes at some stage, with the profits going to charity. They also confirmed the companies could be used for ‘protection’ when it came to the issue of trademarks or the couple’s brand.
A wise move, MarkMatters.com thinks. A trademark right is one of the best methods of protecting you name and image. And of course to benefit from it commercially. These royalties are getting royalties!