Santa by Pepsi

It is a well-known marketing fact that Coca-Cola invented Santa. Well, what he looks like anyway: a jolly, chubby man. Dressed in red and white, no coincidence.

Now that Pepsi has dropped to the third place in the US soda market, it has increased its marketing budget and it is pointing its arrows at market leader Coca-Cola. First point of attack: Santa.

Santa may be “invented” by Coca-Cola, he prefers a Pepsi. And he is a wicked dancer, we may add!

 

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Source: Distrifood.

Erwin Hauër

“Hoop is geen strategie.”

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