Santa is a brand. Recognizable. He wears red and white, acts jolly (although he sometimes is not, like all of us), and has reindeers. No to forget about his trademark yell: “Ho ho ho!”.
All elements are part of the “Santa-Experience”. For those of you who think all these elements are a mere coincidence: boy, are you wrong!! Santa has his own Brand Manual. How to act, how to be, how to communicate. Santa has his own brand language.
Do you not believe us? Check this out.
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