Christmas still seems quite far away, but at the Northpole, Santa and his helpers are making preparations for the upcoming December holidays.
Santa is a brand. Recognizable. He wears red and white, acts jolly (although he sometimes is not, like all of us), and has reindeers. No to forget about his trademark yell: “Ho ho ho!”.
All elements are part of the “Santa-Experience”. For those of you who think all these elements are a mere coincidence: boy, are you wrong!! Santa has his own Brand Manual. How to act, how to be, how to communicate. Santa has his own brand language.