It’s always fun when two brands mix. Especially, when the two brands are in the same ‘league’.
Beloved Japanese children’s character Hello Kitty had officially teamed up with Playboy. Yes, Playboy. Hugh’s brand. Not particularly an obvious brand collaboration,
The two entertainment brands are being brought together by cutting-edge French fashion retailer Colette. The co-branded collection consists of everything from socks to lighters to cameras to lollipops. Obviously, the products are not geared for kids.
The kitty cat turns 40 years old, and the playful rabbit 60, this year. A true occasions for the Paris concept store to produce a series of limited-edition products.
It remains to be seen, if this is a smart move for Sanrio, owner of the Hell o Kitty brand. Collaboration with an ‘adult’ brand can severely harm the children’s brand.