super_soakerOnly a few things beat hot summer evenings while holding a water gun. Especially a Super Soaker®. The mother of all water guns, that blasts of water with tremendous accuracy over a very great distance.

The technique behind the gun was invented (and patented!) nearly 25 years ago by former NASA engineer Lonnie Johnson, who licensed it to Larami (later bought by children’s toys giant Hasbro).

This week the inventor soaked Hasbro in arbitration over unpaid royalties. “In the arbitration we got everything we asked for,” Johnson’s attorney stated. “The arbitrator ruled totally in Lonnie’s favor.”

Johnson reportedly received $72.9 million worth of sales royalties. All because of the fact that the toy has been such a great success. The aqua pistol generated more than $200 million in retail sales in its first two years on the market. As of 2013, total sales of the line are estimated at nearly $1 billion.

That’s some profits for ‘just a water gun’. Soak that in for a moment.


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Knijff Merkenadviseurs


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