US fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie: Ready Player One. On Sunday Carl’s Jr. tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film.
“Spielberg hasn’t signed off yet, but we assume he’s cool with it,” the company added. Well, he was not.
A few days later a spokesperson for the fast food giant stated: “SpielBurgers are not a menu item at Carl’s Jr. locations. This was a social stunt from the brand to try and get the attention of Spielberg and his team to celebrate the launch of Ready Player One.”
As it turned out, Spielberg was not cool with it, nor was Warner Bros., the studio behind the film.
The famous director responded via a video he posted on Twitter, saying: “It has recently come to my attention that Carl’s Jr. wants to rename their charbroiled sliders ‘SpielBurgers’ and they’re pretty good, but I’m passing. Cease and desist. You can’t do it — sorry, guys.”