Braves fans Everett and Allison Steele wanted to embrace an inside joke amongst the fan base. The Steeles noticed that on Twitter, “Atlanta Braves” is often misspelled: “Atlanta Barves”. Running along with this, they made parody t-shirts. Funny, huh?
Well. the Braves organization was not amused.
The Steeles received a strict letter stating that there ‘funny’ action constitutes “trademark infringement, unfair competition, false designation of origin, and/or trademark dilution, in violation of federal, state and/or common law.”
A joke went wrong. A disappointment for the Steeles, as they meant no harm. As a token of good will, they have donated $850 to the franchise’s charity, the Braves Foundation. And there are still fans. Real fans. Despite all.
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