Minimalist brands


What if you strip a brand of its most iconic features: its logo, its distinctive packaging, its colour? Will it still be recognized as the famous brand that we all know? Or will all brands sort of blend together? Designer [...]

Minimalist brands2019-11-26T14:14:58+01:00



A Dutch nail salon is forbidden to use its name Chanelle by fashion brand Chanel. “But it is my own name!”, the owner says. In the city of Papendrecht, The Netherlands, a new nailbar opened. The owner, Le Ngyun, has [...]


Chanel = Chanel®


One of the greatest 'compliments' in branding is also the most dangerous enemy in trademark law: use as a generic. Did someone photoshop an image, or did he use Adobe® Photoshop® to enhance an image? Did someone xerox a document, or [...]

Chanel = Chanel®2016-02-22T13:59:39+01:00

Coco & Yves et Coco


Coco & Yves et Coco. This sounds like a French movie starring a small village on the countryside. A movie full off joie de vivre and humor. But no, the truth is that this is a trademark battle, between Chanel [...]

Coco & Yves et Coco2015-07-09T07:14:21+02:00

Chanel, no. 2


Like in other countries, new parents in the Netherlands love to give their children a name inspired by a trademark. So, there are now babies called Bentley, Chevy, Davidson, Diesel, Joulz and Leonidas. The baby name Theflonh might however be [...]

Chanel, no. 22015-01-22T08:00:01+01:00
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