Home/Tag: Hasbro

The smell of Play-Doh


Toy giant Hasbro is trying to trademark the smell of Play-Doh. Just so you know. If you have ever played with Play-Doh clay as a kid, you might remember it smelling so nice you wanted to eat it. Hasbro, manufacturer of [...]

The smell of Play-Doh2017-03-03T12:22:11+01:00

Monopoly on “opoly”


Monopoly is the world famous game from Hasbro. A game so huge that it inspires people to make their own version. But Hasbro vigorously defends its game and trademarks. Like recently. A company from Croatia has requested the trademark Drinkopoly [...]

Monopoly on “opoly”2017-01-24T09:54:42+01:00

My Little Problem


In our previous post we discussed the consequences of brand extensions of well-known brands. The protection of the trademarks for the new products is a crucial aspect in this respect. There might be earlier trademarks that are already registered for [...]

My Little Problem2015-10-15T09:58:52+02:00

DJ Tonka


Tonka is a famous toy brand offering scale models of cars, bulldozers, cranes, etc. Vintage Tonka cars, much like Dinky Toys, are worth a lot of money. Hasbro acquired Tonka in 1991. What is the relation between Tonka and music? [...]

DJ Tonka2015-09-08T08:35:50+02:00