Brand Re-versioning


Always fun... mashing up famous logo's. Still recognisable, but sometimes you end up a brand-schizophrenic. "Brand Re-versioning" is what graphic artist Graham Smith calls it. Do you recognise them all?

Brand Re-versioning2015-03-23T19:37:00+01:00



The UK-US trade relationship is melting, because of a chocolate war between Hershey and Cadbury, after Cadbury has been banned from importing its products to the shores of the United States. Hershey, one America's largest chocolate manufacturers, is behind the ban [...]


Sweet Reese’s (2)


The Hershey Company has resolved a legal battle with an importer of foreign candy, after accusing them of copying their most famous products. Last week LBB Imports LLC signed an agreement with The Hershey Company to discontinue importing the products [...]

Sweet Reese’s (2)2015-01-26T06:00:01+01:00

Hershey’s hasheesh


What is it with US (medicinal) marihuana manufacturers and famous brand? We posted earlier about Nugtella, a Nutella look-a-like marihuana hazelnut spread. This time it’s candy bars. TinctureBelle , a US manufacturer of marihuana, was noticed for the remarkable resemblance [...]

Hershey’s hasheesh2014-10-10T08:22:57+02:00

Sweet Reese’s


The Hershey Company is suing a candy importer for infringing its trademarks of one of Hershey's best-known products. And they seem quite rightfully so. The allegedly infringing candy bar is packaged and labeled in such a way that it mimics Hershey's [...]

Sweet Reese’s2014-08-27T05:49:04+02:00

Spread it


Nutella is getting increasingly popular, also in the States. Now, chocolate giant Hershey's wants it own share. Hershey's is launching a line of chocolate spreads, after noticing the sales of rival Ferrero's Nutella spread have tripled in the U.S to [...]

Spread it2014-02-24T07:45:08+01:00

Brand reversion


Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also [...]

Brand reversion2011-06-15T14:59:43+02:00
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