The bear essentials

Trademarks are all about recognition. We – the IP folk – call that “distinctive character”.

A trademark must be able to distinguish itself form all the other trademarks in the market.

From a trademark you recognize a product. This can be the name, the logo, the shape, the color of the packaging. A wide variety of different elements that makes a product appealing and stand out.

A Coca-Cola can can be spotted from miles away. A glowing apple on the backside of a laptop computer gives away the brand. But what if you would take away most of the distinctive elements? Would a brand still be recognizable. And would it still be appealing?

Judge for yourself.

Honestly… some of the minimalized products look pretty awesome. Especially the M&M’s look… more authentic.

Source: Theager

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