Trademarks are all about recognition. We – the IP folk – call that “distinctive character”.
A trademark must be able to distinguish itself form all the other trademarks in the market.
From a trademark you recognize a product. This can be the name, the logo, the shape, the color of the packaging. A wide variety of different elements that makes a product appealing and stand out.
A Coca-Cola can can be spotted from miles away. A glowing apple on the backside of a laptop computer gives away the brand. But what if you would take away most of the distinctive elements? Would a brand still be recognizable. And would it still be appealing?
Judge for yourself.
Honestly… some of the minimalized products look pretty awesome. Especially the M&M’s look… more authentic.
Deel dit bericht
HEEFT UW MERK AANDACHT NODIG?
Wilt u meer informatie over de bescherming van uw merk?