The famous champagne brand Veuve Clicquot is pressing Italian wine producer Ciro Picariello about the color of their label.
A small-scale wine producer in Italy’s Campania region has drawn the attention of champagne house Veuve Clicquot, owned by Moët Hennessy. Supposedly, the color of its labels are too similar to that of Veuve Clicquot’s, the very recognisable, trademarked ‘Clicquot Yellow’.
Although not (yet) a court case, Veuve Clicquot has approached Ciro Picariello at the end of 2013 to inform them of the similarity between the colors of their labels, and requested if the Ciro Picariello label color could evolve to avoid any risk of association between the two products. Parties say they have entered ‘amicable discussions’.
MarkMatters’ take on this: we love a good glass of champagne just as much as the next trademark attorney, but isn’t this more orange, rather than yellow? Well, after a few drinks… who knows?