While we are still knee deep in Euro 2012 (soccer), the Olympics are coming up.

From an IP point of view we look forward to all the ambush marketing attempts being made. During the Olympics we will devote every Friday to a great ambush marketing concept (send it to us, if you see something!).

But The Games are all about sports of course. Athletes from all over the world, competing with each other. All symbolized by the Olympic logo, the 5 rings.

Every Olympic Games there is a new logo. Even cities that submit a bid for hosting a future Olympic tournament design their logos. Some better than others, but all with the world famous rings.

Just to warm you up, a small overview of the Olympic logo’s over the years. Exhibit-worthy.

Ps. Did you know that criticasters have stated that the London 2012 spells out ‘Zion’.

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