Three important lessons

A well-built trademark reputation is easily ruined. You have to be careful at all times.

Lesson 1: See if your trademark rhymes with anything vulgar, negative or sexual.

Lesson 2: Have your trademark checked from a linguistic point of view. Your trademark can mean something completely else in a different language (if so, check this against lesson 1).

Lesson 3: If you buy a delivery van with sliding doors, check your mark with the door open. The results may surprise you.

Have a nice weekend!

 

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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