To Tinder

ajaxtinder-logoIf you own a popular brand, especially a social media brand, it will – in no time – transform into a verb. Think of Twitter, Facebook,… and Tinder.

Tinder is the dating app that became huge in a very short time. The simple user interface, especially made for mobile users, is one of the reasons of the great success: users can easily ‘vote’ with a red cross or a green heart. Great concept.

Tinder, however, is so popular that there are some Tinder-parodies. In  Holland, the ‘VoteTinder’ was introduced as a sort of gimmick (just to modernize local elections). And now, angry supporters of football club Ajax made AjaxTinder, because last year Ajax played horribly (we support Ajax too but have to agree on this point). With AjaxTinder supporters can judge the players.

And Tinder? Well, slowly Tinder becomes a generic name for an assessment app. So the question is, how long will Tinder allow these kind of parodies?

Arnaud Bos

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