Famous brands. You can almost not imagine a world without them. It is interesting how some of the world’s most well known brands got their name. But even more interesting: they could have easily been totally different. Skype was almost called Skyper, but the ‘r’ was dropped after a domain name conflict.
Twitter’s working title was “Status”, but – luckily – the founders turned to the dictionary for a better name: “We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word ‘twitch,’ because the phone kind of vibrates when it moves. But ‘twitch’ is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word ‘twitter,’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.” Perfect.
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