Flemish shoe company Shoe Branding Europe, is stopped by the European Court of Justice in its attempt to register a specific design as a trademark. It resembles the Adidas three-stripe-brand too much.
Shoe Branding Europe’s (SBE) design consists of two striking stripes that are attached to the side of shoes. The two stripe design belongs to the originally French brand Patrick, that has been using it for decades.
In 2009 SBE tried to apply for a trademark registration. Adidas opposed, but was rejected. The German sports giant went all the way to the European Court of Justice, where it finally won its case. The Court argues that the design of Shoe Branding too much resembles the (protected) three Adidas stripes.
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