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jul
28
2017
Cereal killer
Cereal giant Kellogg’s is suing Australian tennis player Thanasi Kokkinakis over his attempt to trademark his nickname: “Special K”. To protect its signature cereal brand, Kellogg’s has had an Australian trademark registration for Special K since 1955. Now, they want to use this registration to stop the athlete from using the name in an advertising campaign. Kellogg’s is determined to: ...
jul
26
2017
Extending Monopoly
One of the main trademark restrictions is the requirement that the trademark is put in use 5 years after registration. In some countries a 3 years period may apply. If you do not use the trademark for the products or services for which you have registered the trademark, third parties can file an application for revocation. Preparations for a new product or new service can take a lot of time, ...
jul
24
2017
Toblerone melts Twin Peaks
Discount retailer Poundland is fighting Toblerone over its new ‘Twin Peaks’ chocolate bar. Why is Toblerone not amused? Well, it’s not that hard to see why: Poundland’s bar is pretty much the same, except that it has a double peak instead of a single one; Twin Peaks featured the Wrekin hill in Shropshire on its packaging – unlike Toblerone, which features the ...