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apr

25

2018

The LEGO twins
LEGO has protected its trademark and products in various ways: through designs registrations and various trademark registrations. For example, the word LEGO is protected and also the logo. But the LEGO man is also protected as a three-dimensional brand (shape mark). There were some discussions on the validity of this shape mark, which resulted in a decision of the Court of Justice confirming the ...
apr

23

2018

MoMaCha
The Museum of Modern Art in New York City, is suing a nearby cafe named MoMaCha. According to MoMa, the cafe is “infringing its famous trademarked name and trade dress that date to at least 1967 and appear in exhibition communications, retail goods and its restaurant The Modern.” The museum also claims MoMaCha’s logo is too similar to their own. A spokesperson for MoMaCha has stated that it ...
apr

18

2018

New logo for Volkswagen
Volkswagen has announced to introduce a new logo in 2019. As you can see in the overview below, this is not the first time. Of course, changes in logo’s happen all the time. Once in a while a logo is refreshed or redesigned: a completely new logo is introduced or the distinctive elements of the logo are kept, but in a modern way. What consequences does this have for the registration of a ...

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