Weineken-pill

For everybody who wants to drink beer (of course Heineken) but can’t: now there is the Weineken-pill.

A nice example of brand variation. We are not very keen on brand variations as it has some diluted effects on the mark itself. In our view a brand variation has only a positive effect for very strong trademarks, a trademark like Heineken.

Watch the movie:

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Arnaud Bos

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