Yves Saint Laurent filed a lawsuit against Jeanine Heller in response to her manufacturing and selling shirts and sweatshirts with the label, “Ain’t Laurent Without Yves”. Currently, the fashion house is trying to settle a case filed against the parody T-shirt company about t-shirts bearing the text “What About Yves”.
The alleged infringement started after Heller’s parody brand began to produce graphic shirts that are labelled with the slogan “Ain’t Laurent Without Yves.” The parody was a response to the labels’s decision to drop “Yves” from the brand’s name.
Heller finally positively responded to the design house’s lawyers, denied her faults, and offered to sell her Ain’t Laurent Without Yves trademark to them.
The offer wasn’t accepted, and YSL (or is it SL now?) decided to sue Heller for trademark infringement, trademark dilution, false designation of origin and unfair competition. Heller responded by continuing to sell the designs to retailers, including the Paris boutique Colette, which also denied Saint Laurent’s request to stop selling the designs.
For now, the “Ain’t Laurent Without Yves” shirts have been removed from Jeanine Heller’s website.
Ain’t Yves Saint Laurent, without trademark attorneys.
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