The World Cup has just been on for a week or so, but we ha ve already seen the first surprises: Spain out, England out. What’s not a surprise, is FIFA’s hard line against IP infringements.
FIFA has asked Twitter to send takedown notices to over 100 users who have used the logo of the 2014 World Cup as their profile’s avatar image. Twitter policy states that in instances when there is a “clear intent to mislead others through the unauthorized use of a trademark,” they will suspend the account and notify the user. However, in instances where Twitter determines that the user account “appears to be confusing users, but is not purposefully passing itself off as the trademarked good or service,” Twitter will allow the user the chance to clear up any potential confusion.
While it seems likely these offenders are simply enthusiastic fans, FIFA has proven itself zealous in defending its brand.
So, whomever you’re cheering for, you better not be doing it using one of FIFA’s many trademarks.