Zika or Zica?

Tata ZicaThe dangerous Zika virus is spreading. And it has now even reached the trademark world. Car manufacturer Tata is considering renaming one of its car models in the midst of the Zika virus global health emergency.
Indian carmaker Tata Motors has been forced to consider changing the name of its heavily promoted new car, the Zica, as global alarm mounts about the Zika virus.
Tata was happy with the name of the new model. But now it has unavoidable associations with a virus linked to serious birth defects and neurological problems.
The possible rebranding comes just weeks after Tata launched a big marketing campaign for the car, including adverts featuring footage of the footballer Lionel Messi. The car is due to go on show at this week’s Auto Expo in New Delhi.

Erwin Hauër

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