Zoo-per infringement

Even the smallest of trademark law suits can bankrupt you. At least in the US. It all started when Joe Schreibvogel – amazing name by the way – from Oklahoma (US) got into a trademark dispute.

From the late 1990s until recently Schreibvogel was operating a zoo. During this period he used images and logos similar to that of a fellow ‘animal company’: Big Cat Rescue. They sued.

Schreibvogel lost and was ordered to pay nearly $1 million to settle the lawsuit. Some logo that must have been!

Now Joe is bankrupt. He has to pay damages. Also, he still owes his trademark attorney more than $30.000,-.

Trademark-wise this is not a very interesting case. What is interesting, are the assets Schreibvogel had to list to the court:

  • vehicles and other assets worth $127,739
  • 43 tigers
  • five black bears

So, if Joe can sell the tigers and bears for $18.798,- each, he is back in business! What does a black bear go for these days?

MarkMatters.com urges you to buy a tiger or bear (whatever fits your company’s profile better) from Joe, and help a trademark victim out.

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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